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Forestry Tasmania is rersponsible for the management of 1.5million hectares of State forest land. The aim was to produce a gift that was carbon "positive" environmentally friendly and usefull to grow trees, read books and promote the Forestry Tasmania values.
Solution
A custom designed seed stick bookmark was the solution. By including a perferation, the user is able to take the sticks into the garden but still maintain the integrity of a bookmark... essentially two products in one. By Printing on 100% recycled board using soy and vegetable based inks kept with the theme of "Environmentally friendly". The seed variety had to be indigenous to Tasmania, in this case the mighty Tasmanian Blue Gum. The gift was distributed via show bags and given out at schools and functions.
Energy Australia is one of the nations largest gas and electricity suppliers. The requirement was an Eco friendly item that promoted greener and more sustainable energy.
Targeted for a single event, throughout the day seed sticks were handed out at the Sydney Marathon by Energy Australia promotional staff. By linking the seed variety to the company name and the actual event, they were able to promote an Australian native (Lemon Scented Tea Tree) but also the concept of a thirst quenching drink along with a catchy tag line 'Pure Energy'
The commitment from seed sticks meant an order of 30,000 units had to be manufactured and delivered within 2 weeks from artwork. The promotion was a great success with the client been quoted as saying 'we should of orderd more'.
Rotary International required a revenue raising tool that would work globally, reflect their campaign 'Sow the Seeds of Love', have a low unit cost, yet represent great value for money.
'Love Seeds' were then developed as a fun and simple fundraising tool. The idea being that the Seed sticks contained actual Nigella seeds (commonly known as Love in the Mist). They were supplied in a stylish retail display case. The concept being if each Rotarian sold one box of love, Polio could be gone forever. The same time the world would be a cleaner brighter place! 'Love seeds' are being supplied to countries around the world. APPA Pyramid Award 2003 - Silver and Gold Winner.
SIDS and Kids required an additional fundraising product.
Our distributor developed Cherry Tomatoes as a fun and simple fundraising tool that had synergy with the existing Red Nose Day campaign - the idea being that people grow their own Red Noses! They were sold throughout Australia, in stylish retail display cases and were a very successful (and profitable) addition to the overall awareness campaign.